RANDOM
INTERNATIONAL
BRANDING
DESIGN
Random International is a renowned creative studio based in London, best known for its immersive and interactive installations that explore human behaviour, perception, and the relationship between the physical and digital realms.
One of their most iconic works, Rain Room, invites visitors to experience a downpour while remaining dry, highlighting the studio’s ability to blend technology with art in unique ways.
The design approach for this logo focuses on the abstractive side of art. The design values innovation, unpredictability, and contemporary aesthetics. It presents an abstract typographic approach, where letters are interspersed with rectangular blocks, creating a sense of art and randomness. The use of geometric shapes creates a contrast between the misarranged letters, reinforcing an identity that feels both intentional and dynamic.
